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Our History

30 Years Of Experience
In The Industry

Established in 1976, Liberty Travel (Liberty Golf Services) has over 30 years of experience in the industry. In the early years, we started off as an outbound agency, offering airline tickets at reasonable prices to holiday-goers seeking to travel overseas. Liberty Travel then introduced hotel reservations into its portfolio, providing corporate clients with a platform to both book their flights and accommodations with ease.

In 2001, the agency expanded into golfing industry. As our key management were avid golfers themselves, we began a thorough search for key partners in tour services and golf resorts to promote Malaysia as an ideal golfing destination to both local and foreign golfers. Within 9 months, Liberty Travel successfully began trading golf tour packages to the Malaysian market.

In an effort to expand beyond golf tour packages, Liberty Travel decided to penetrate the local golfing scene even further by moving into overseas corporate golf tournaments and golfing events. A separate golf division under the brand of Liberty Golf Services was introduced in 2009, offering corporate travel, golf merchandise, events organising, sponsorships, events promotions and many more.

We have established strong partnerships with business partners ranging from golf retailers, golf courses, airlines, hotels, and many more around the world and currently offer golf tour packages for both inbound and outbound travel. In an effort to promote golf tourism with Malaysia and across the globe, Liberty Golf Services will continue to keep abreast with the emerging and evolving standards of golf tourism around the world.

The agency revitalised IAGTO (International Association of Golf Tour Operators) and its presence in Malaysia and South East Asia. This global golf tourism trading company has over 1,600 accredited golf tour operators and will promote and brand Malaysia as Asia’s premier golfing hub, with our coordination.

We are pleased that with the support of the Malaysian government, we are able to strengthen ties and forge new golf business relationships. Our agency has a critical role to play; not only by coordinating tourists board to heighten commitments to golf tourists arrivals but also to ensure the quality of service rendered by all parties remain top-notched.

2010 is a memorable year as we’ve been appointed partners of IMG Academies in Malaysia, the world’s largest and most renowned sports marketing company. The goal of this partnership is to promote the state of the art facilities offered by IMG around the world for the golf learning fraternity.

Liberty Golf Services will continue to grow in the coming years, as we strive to keep Malaysia as the destination for golfing in Asia. We will endeavour to deliver high quality services to our clients and partners, both local and abroad. The spotlight will be on Malaysia with inaugurals PGA and LPGA to showcase the country, and we at Liberty Golf Services are glad to be a part of it.

Liberty Golf Services Best Inbound Golf Tour Operator 2015 2016 2017 2018
Liberty Golf Services Best Outbound Golf Tour Operator 2014 2015 2016 2017 2018

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    Congratulations to Liberty Golf Services for winning the Best Golf Tour Operator in Malaysia at the World Golf Awards 2018. Eushen’s outstanding leadership and vision on service excellence and his team’s expense and reliable support makes them an obvious choice for anyone heading to Malaysia for golf

    By Ricky Yeo, Senior Director of Apexlynx LeisureSport (Singapore)

    Liberty Golf Services has continuously operated personalised services to their customers. Mission Hills is honoured to be in partnership with Liberty Golf

    By Shawn Ooi, Marketing Manager of Mission Hills (China)

    Winning the Malaysia’s Best Golf Tour Operator award is a great milestone for Liberty Golf Services. Their knowledge in the industry is kept abreast with the emerging and solving standards of golf tourism in the world.

    By Connie Mamaril, President of Association of Inbound Golf Tour Operators Philippines (Philippines)

    Congratulations on your recent success at the World Golf Awards. It’s been a pleasure working with the team at LGS over the past decade. Your professionalism, services and understanding of the Industry has been greatly beneficial to us. You have been instrumental in developing our product within the Malaysian Market and long may it continue

    By David Baron, GM of Angkor Golf Resort (Cambodia)

    Liberty Golf Services is a trusted partner of Ba Na Hills Golf Club and the award of Malaysia’s Best Golf Tour Operators is well deserved. Congratulations.

    By Tim Haddon, GM of Ba Na Hills Golf Club (Vietnam)

    Congratulations for the achievement Eushen and the whole team. You guys deserve it and keep up the good work.

    By Hari Wibowo, Marketing Director of Enjoy Jakarta Promotions (Indonesia)

    Success is delivered only to the deserving. On behalf of MGA, congratulations on winning the most coveted award. Liberty Golf Services has certainly placed Malaysia in the forefront of the tourism and hospitality industry

    By Datuk Mohd Ishak Mohd Esa, GM of Malaysia Golf Association (Malaysia)

    Congratulations to Liberty Golf Services on winning Malaysia’s Best Golf Tour Operator 2018 at World Golf Awards. Wish you all the best in the future

    By Paulus Rudy Jr, GM of Klub Golf Bogor Raya (Indonesia)

    Congratulations with all the awards mentioned. Your company deserves it.

    By Faiz Zakaria - Marketing of Tourism Authority of Thailand (Thailand)

    Srixon Sports Asia would like to congratulate Liberty Golf Services on winning Malaysia’s Best Golf Tour Operator 2018. We hope with the new form alliance we can help grow golf tourism in Malaysia and across Asia together.

    By Hidekazu Tagashira - Managing Director of Srixon Sports Asia (Japan)